Social
CSR Enhancement and Strategic Communication Project
Based on the 2025 operational performance and community satisfaction assessment (average score of 86.77%) under the "PARTNERING for Good Society" strategy, the Group is committed to elevating its operations toward Creating Shared Value (CSV) sustainably. From 2025 to the present, the Group has systematically developed a social project management mechanism to ensure that every project is transparent, auditable, and generates tangible positive impacts for society.
Project Objectives
- Standardize the governance and approval systems for social projects across all power plants.
- Enhance capabilities in evaluating social returns in both monetary and non-monetary terms.
- Elevate strategic communication and stakeholder engagement skills among frontline personnel.
Key Operations
- Internal Training on Strategic Communication and Creating Shared Value (CSV)
- Conducted training sessions for community relations personnel and O&M representatives to build proactive communication and relationship-building skills with surrounding communities.
- Enhanced technical understanding and accurate knowledge regarding renewable energy to alleviate concerns and build long-term confidence.
- Focused on upgrading community collaboration into a "Strategic Partnership" primed to create value and achieve sustainable growth alongside the organization.
- Social Impact Project Standardization
- Standardized Process: Developed a centralized project approval form to serve as a uniform framework for critical thinking, analysis, and operational planning across all power plants.
- Social Impact Evaluation Criteria: Established clear evaluation metrics to calculate returns to society, encompassing:
- Monetary Value: Such as community cost reductions and household income generation.
- Non-monetary Value: Such as enhanced quality of life, access to education, and environmental impact mitigation.
- Transparent Monitoring System: Implemented a transparent, auditable tracking system across all stages of project execution, directly supporting the organization’s commitment to achieving Zero Community Grievances.
Outcomes and Value Realized
| Operational Dimension | Tangible Outcomes |
|---|---|
| Transparency & Governance | Transparent tracking of status, budget allocation, and outcomes for all projects through unified, standardized criteria. |
| Value Creation Efficiency | Project design tailored directly to genuine community needs (particularly in education and environment) with comprehensive impact assessments. |
| Community Relations | Frontline personnel equipped for proactive communication, reinforcing trust and firmly securing the Social License to Operate. |
Future Roadmap
- Full-Scale Impact Measurement Integration
- Integrate comprehensive frameworks such as Social Return on Investment (SROI) and Social Impact Footprint into all primary flagship projects.
- Curriculum Scaling and Community Champion Development
- Institutionalize recurring annual training programs.
- Develop local "Community Champions" around each power plant area to serve as clean energy advocates and lead local sustainable development initiatives.
- Aligning Proactive CSR Initiatives with Global Sustainability Goals
- Scale up CSR initiatives addressing top community priorities—particularly education (SDG 4), affordable clean energy (SDG 7), and climate action (SDG 13)—across all future project pipeline sites.
- Develop proactive communication campaigns to bridge knowledge gaps on renewable energy while deepening community engagement through structured, long-term listening mechanisms.
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